Bazar

Bazar is a B2B Marketplace that focuses on pioneering a sustainable way to source overstock inventory from brands to resellers and boutique owners.

I lead efforts in branding and telling our story. This includes working with a team of art directors and content creation interns.

My team’s priority is highlighting products with brand-colored graphics, while also educating on the harmful impacts of fast fashion.

Focal Points:

  • Content Calendar Planning

  • Analyzing Social Metrics

  • Planning and Executing Content (video and graphic)

  • Managing Social and Brand Team

  • Email Campaigns

  • Handling All Online Support

Follower growth rate for IG has been...

204%

My most viral organic TikTok was...

135.4k

Video Content

Educate First

Firstly, creating an explanation on your company’s mission through a digestible short-form video is critical, especially since it will be pinned at the top of all socials.

Here is an example of brand messaging with a clear call to action toward our target customer.

Trends for Businesses

It’s paramount to see trends and spin them to work for your company (and cleverly).

I followed viral filters and audios, and turned them into marketable content that directs traffic toward professional TikTok profiles.

*The TikTok algorithm rarely favors professional accounts

Here’s an example of this with: "Smash or Pass."

Connecting with Customers

In order to offer valuable content you need to be ahead on trends, audios, hashtags, and general content of your target audience. These learnings can be shared on your pages to elevate the business to become a "hub" in which followers visit for the latest tips.

Here’s an example of a video that does just that, and sparked a thread of comments between sellers.

Graphic Designs