Mari and Fätou

Mari and Fätou

Mari and Fätou is a clothing brand which seeks to preserve the rich artisanal traditions of both its founders and makers, inspired by their Armenian, West African and Persian roots.

I was hired before they launched to collaborate on the brand’s online voice and aesthetic. As we grew, I took charge of all online marketing efforts.

Focal Points:

  • Identifying audiences and creating case studies

  • Creating a Strategy Deck

  • Curating long term plans for posting on Instagram, TikTok, and email campaigns

  • Content Calendar Planning

  • Editing All Video and Graphic Content

  • Executing Email Campaigns

  • Online Marketing for Pop-Ups

  • Hashtag Strategy

My successful in-person marketing event earned...

$8.8k

Video Content

Behind the Scenes

It’s important to let a brand owner tell their story and show their creative process.

We collaborated to create content that not only targeted their desired audience and drove brand awareness, but articulated their unique voice and style.

Here is an example through a studio tour.

Storytelling

Telling the story of how a brand makes their clothes is extremely important to the customer.

In this series, we gave a look into the owner’s trip to India, what the process of creating her next line was, and how the current clothes were getting made.